3 takeaways on hotel marketing from the travelmedia congres

Hotel manager blog trivago.com

Hotels are for more than just nighttime sleeping. Julien Siegfried from Dayuse, once a hotelier himself, realised hotels were missing out on whole other revenue stream when he saw an empty pool and a quiet restaurant during the day.

Published on Hotelmanager-blog.trivago.com I 03/18/2017 I Direct link

We recently attended Travelmedia Congres in Brugge to meet with hoteliers and exchange insights with other hospitality industry experts. Those who attended got to see trivago data on traveller search behaviour, learn about the importance of affordable and intuitive hotel technology, connect with travel experts, and gain access to the latest insights on hotel marketing.

For those not able to attend the Travelmedia Congres 2017, here are three takeaways that every hotelier should be aware of when marketing their hotels, wherever they are in the world.

Mobile conversion rates need to improve

According to Google’s Maxime Heutz, consumers now expect fast, relevant, and frictionless experiences, whenever and wherever they ask for it. And that’s exactly the question you should keep in mind when selecting the right technology for your hotel. Start mapping the customer journey and the customer experience. What is their booking experience on a mobile device? One of the main conversion killers on mobile devices is the time it takes to load a page. 53% of consumers will abandon a mobile site if it takes more than three seconds to appear on the screen. Do you know how mobile friendly your site is? Here’s a site where you can test that.

This statistic is the irrefutable proof that it’s time for hoteliers to embrace the digital world. As technology changes the world and travellers’ booking behaviours, hoteliers who aren’t able to adapt to these changes will find it difficult to compete. Those who do adapt to the online traveller journey, on the other hand, will find they can generate more direct bookings than ever before.

Daytime-only customers offer a whole other revenue stream

Hotels are for more than just nighttime sleeping. Julien Siegfried from Dayuse, once a hotelier himself, realised hotels were missing out on whole other revenue stream when he saw an empty pool and a quiet restaurant during the day. At the same time, these hotels were wasting money on idle staff with nothing to do but wait for guests to check in.

Hotels located close to an airport can be marketed to travellers stranded because of flight delays or airline strikes, or to those with lengthy layovers. There’s a good chance that businessmen and women would be happy to book a conference room for a few hours to catch up with clients, and that families would rather spend five hours at a hotel pool instead of Gate 23.

Destination marketing organisations can provide leverage for hotel marketing tactics

Many destination marketing organisations now focus on storylines instead of stand-alone campaigns. Take, for example, the Flemish region in Belgium, Flanders, which is renowned for craft beer and picturesque bike trails. The tourism marketing organisation of this area is now heavily targeting bike fanatics and beer lovers. The aim behind these activities, explained Tim Bottelberghe, head of the marketing department of Tourism East-Flanders, is to build a community online of travellers who want to share their Flemish beer-filled or biking adventures with others looking for similar experiences.

Hoteliers can look to such storylines for guidance and leverage with positioning their hotels to the growing online market of travellers. Returning to our Flemish example, hoteliers located in Flanders can use their websites and metasearch profiles to position their hotel bar as a place to sample the famous brews. Similarly, they can use their online presence to promote their hotel to travellers looking for a place to stay while on a scenic Belgian biking tour.

For more industry highlights with hotel marketing insights into how hoteliers can better market their hotels and compete online, check out this section on the blog.


Take a break

Take a break

Ever wished you could cuddle up in bed and stay there all day long? Ever had to spend a twelve-hour stopover waiting in an eerie airport? Ever needed a quiet...


Time for a getaway

Time for a getaway

Have you ever thought about all the things you could do in a hotel if you don’t arrive after dinner and leave before 9am? Admit it... You spent hours admiring...


Experience real mobile working

Experience real mobile working

More than just a room to rest in, Dayuse.com offers an ideal environment for workers. Whether you need a quiet place to sit and think or inspiration from new...


8 Best Apps for an Airport Layover

8 Best Apps for an Airport Layover

Got time to kill between your flights? You’ll want to make sure your phone is loaded with these essential apps, which help you navigate the airport, skip long...


1 Dayuse,1000 個可能

日間使用 Dayuse.com,探索更多樂趣






6:00 19:00
-46% 每晚 HK$1,100
Metropark Hotel Kowloon
Metropark Hotel Kowloon
要慶祝嗎?何不在奢華酒店房間中的私人陽台盡情享受,來得更有格調? 身心健康
11:00 18:00
-40% 每晚 HK$1,400
Hotel Vic on the Harbour
North Point
Hotel Vic on the Harbour
10:00 16:00
-45% 每晚 HK$1,350
Mojo Nomad Central
Tai Ping Shan
Mojo Nomad Central
一個與眾不同的地點,讓您舉行面試及安排創意攝影… 商務
11:00 23:00
-48% 每晚 HK$1,100
Travelodge Central, Hollywood Road
Sheung Wan
Travelodge Central, Hollywood Road
讓您與摯愛共度數小時親密時光。 休閒

Dayuse.com 顧問將回答你的問題,有關 +852 5808 1284 如何運作 需要協助嗎?

你的 dayuse,無論你想到哪裡

Dayuse.com 有超過 400 000 項預訂 及有 4 000 家酒店,分佈於全球 20 個國家

熱門城市 香港


Dayuse - Applications Dayuse - Applications